City and HEDC/HMBC Launch Mask Campaign: Heath Heroes Wear Masks

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“We are not defenseless against COVID-19. Cloth face coverings are one of the most powerful weapons we have to slow and stop the spread of the virus – particularly when used universally within a community setting. All Americans have a responsibility to protect themselves, their families, and their communities.”

– CDC Director Dr. Robert R. Redfield, Journal of the American Medical Association, July 14, 2020

As the global COVID-19 pandemic became local in March, the Heath City Council and Heath Economic Development Corporation (HEDC)/Heath Municipal Benefits Corporation (HMBC) moved swiftly to bring aid to Heath businesses with a stimulus program that tapped up to $500,000 of the HMBC fund to provide monetary relief.

During Phase 1 and Phase 2 of the program, well over $350,000 has already been provided in the form of forgivable loans to businesses within the City of Heath that are experiencing financial hardship due to the COVID-19 pandemic, particularly restaurants, salons and health care providers.

Now, the focus is expanding to help get customers safely back to supporting Heath businesses with a Heath Heroes Wear Masks Campaign.  This is in addition to marketing support efforts that include the City’s Business of the Day social media campaign and print advertising in the City’s newsletter and local publications.

“This Mask Campaign is to get all Heath citizens to become Heroes by supporting our businesses’ requirements of customers to wear masks so that all customers feel safe,” said HEDC/HMBC President David Lane. “This is a requirement, but it’s time for Heath citizens to take the lead and make sure everyone complies with this mandate and prop up our local businesses.  We feel like this is an active way for all of us to be local Heroes in which we can provide support, and get the message going viral via our Heroes along with the City’s communication and marketing resources.”

In addition to providing businesses with Heath Heroes Wear Masks posters, the HEDC/HMBC is providing each “high touch” business with a supply of Heath-branded masks next week to provide free-of-charge to customers who need a mask. The masks can also be purchased online now at https://shopallsportsusa.com/collections/city-of-heath/products/city-of-heath-mask for $12 each or $20 for two.

“Our businesses can trust that we will remain their partner through the Stimulus Program well into the future,” said Heath Mayor Kelson Elam. “Our goal is to now increase their customer base so that they can prosper into a new way of doing business within these dynamic and unprecedented times.”

Above:
The City of Heath and Heath Economic Development Corporation (HEDC)/Heath Municipal Benefits Corporation (HMBC) has launched a “Heath Heroes Wear Masks” campaign. On hand to help were our own Heath Heroes, DPS Officer Wiedeman, far left, and DPS Officer Adams, far right, with from left, Mayor Kelson Elam, past HEDC/HMBC President Tom Johnson, President David Lane, Vice President Vicki Wallace and board members Sandra Doyle and Cynthia Allen.